ROYAL MAIL UTILISES STORTEXT DATA CAPTURE PORTFOLIO TO MANAGE NATIONWIDE CHILDHOOD OBESITY CAMPAIGN

The Challenge  Royal Mail required a document management system which would allow them to successfully maintain their nationwide child obesity campaign. The government targeted over 11 million households (7.5 million of which were delivered by Royal Mail) with informational leaflets for its Change4Life initiative. Statistics indicate that without governmental support and intervention, by 2050 nine out of ten children will be obese. Its Southampton delivery office typically received up to 8,000 responses a day to the campaign, so Royal Mail needed a competent system to efficiently capture the data from the returned documents while keeping financial outgoings under control.  The Solution Royal Mail chose to partner with Stortext because of its track record for efficiently managing clients’ data capture needs. Stortext supervised the data extraction from the campaign’s questionnaires so that health packs could be correctly tailored for each household and then subsequently dispatched by Royal Mail. A further benefit of the partnership was the flexibility that Stortext provided, as the amount of responses varied daily and often reached upwards of 8,000 a day. To prevent overstaffing, Royal Mail would forewarn Stortext’s processing centre in Andover, Hampshire of the expected volume of replies, ensuring Stortext was correctly staffed to keep costs relative to demand.